'The Price Is Right' For Male Model From Grafton

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Rob Wilson is a finalist for "The Price Is Right's" male model search.
Rob Wilson is a finalist for "The Price Is Right's" male model search. Photo Credit: IMDB

GRAFTON, Mass. ā€’ Grafton native Rob Wilson is one of three finalists who hope to "come on down" as the first male model featured on "The Price Is Right."

"There were hundreds and hundreds of men in the running and it was crazy," Wilson said in a phone interview from Los Angeles. "It's been a lot of fun, but now it's down to the final three. It's time to get serious. I really need people to vote for me."

The competition has been fierce. In webisodes featuring the model wanna-bees, Wilson is seen performing karaoke, perfecting his model sweep and quickly changing from snowboarding gear to a swimsuit. Online votes close at midnight Thursday (vote for him here), with the winner to be unveiled by host Drew Carey on the show Friday at 11 a.m.

Wilson, 24, is a 2006 graduate of Grafton High School and former Uxbridge resident who has been steadily building a career in acting and modeling.

"I played sports in high school at Uxbridge High and Grafton High, not an actor," Wilson said. "I started out with some small parts in the Boston area and New York and then moved out here."

His first role was a small part in "Bride Wars" with Anne Hathaway, followed by a role in "Surrogates" with Bruce Willis. Other highlights include a a role as a frat pledge in "The Social Network" and roles on "Entourage," "Friends With Benefits" and "The Secret Life of an American Teenager." He's also appeared in music videos with Toni Braxton, David Guetta and Fergie and Victoria Justice.

"I'll be on the television show 'The Middle' this fall, that's coming up," Wilson said. "That will be a big scene."

Wilson is also signed with Ford Models in L.A. and can be seen in print advertising for Emporio Armani men's underwear.

Should Wilson win "The Price Is Right" gig, his ride on the show will last for only five days. It's a prospect that still has him excited.

"I grew up watching 'The Price Is Right' with my family," he said. "I loved it so much Iā€™d even fake being sick to stay home from school to watch."

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So the men have to be almost naked? I preach, sexism! Sexism! SEXISM!